5 Reasons Why You Should Use Video Marketing to Drive Sales
With more and more buyers switching to online shopping, you need to have an online presence. Billions of people are downloading apps on their mobile phones and ordering their favorite products on the go. There are more shoppers on mobile phones compared to laptops or desktops.
If you are a business owner and want to succeed in the digital space, there is one thing your digital marketing campaign can’t do without, and that is video marketing. You get more traffic to your website, and there are more customer conversions with video marketing. To make stunning videos, all you need is a great storyline and an online video editor.
Here are five reasons why you need video marketing for higher sales:
Table of Contents
1. People Prefer Videos
Your marketing should focus on your target audience, and videos work better than any medium compared to any other media. People enjoy videos and spend one-third of their time online watching them. If you have videos, you are considered savvy, and customers will spend more time on your website.
If you use videos for sharing product information, tutorials, or customer testimonials, you have higher viewer engagement. Making videos are easy, even if you have no experience. There is an online video editor like InVideo that help you make videos in under 5 minutes.
Your videos should have interesting content to motivate people to watch them till the end. Use simple language, add some fun, and ensure your video loads quickly. The length of your video should not be longer than 2 minutes since attention spans fall after that.
2. Higher Organic Traffic
Most visitors to your websites are free or organic traffic. If Google feels your site is high value, you get more organic traffic. Links from high-quality sites are required to get an improved SERP ranking leading to organic traffic.
If your website quality is poor, visitors spend little or no time there. It is called bounce rate, and Google lowers your ranking if you have a high bounce rate. To reduce your bounce rate, you should have engaging videos on your site. There is, however, an alternate use of videos. By converting video to text, the content will be more searchable and people will be able to find it more easily.
With thousands of templates to choose from, you can make stunning videos on InVideo. You can create a customized video with different fonts, colors, and music.
You need both sales-focused videos and engagement-focused videos. While engagement-focused videos educate people and create awareness, sales-focused videos use demos and customer testimonials to convert customers.
3. Aid in Product Purchase Decisions
Videos play a role in the purchase decision process. There are explainer videos that help viewers understand how products or services work. Product videos answer the questions that buyers have, and this helps in the sales conversion process.
Text alone cannot help buyers understand how something works, and a buyer gets only 10% of your marketing message. When someone watches a video, they can process information better and retain 95% of the information. The number of customers who buy products after watching videos is four times those who don’t.
Videos don’t just influence online buying decisions. When someone wants to buy a product from a store, they look at the online reviews before making a decision. People trust the opinions of others who have used the product, which helps them purchase products or services confidently.
Businesses that have used videos on their website find that customers spend more time at their website. Viewers can watch the product video as many times as they want to be sure about the product or service.
4. Higher Conversion Rates
A video allows you to talk about all your offerings. You can even use satisfied customers to talk about your products. Videos that have customers talk about their product experience have a higher engagement than videos made by the brand owner.
Your existing buyers will not only talk about how they use the product but also the pros and cons. When the viewer watches this video, they not only see the functions of the product but also whether it will be useful for them. They can relate more to such videos, and this has an impact on their buying decision.
Videos not only ensure greater viewer engagement but also result in higher conversion rates. Explainer videos help viewers learn more about the product. They are not pushed into buying the product but have the freedom to watch and make a decision.
5. Choice of Marketers
Just as customers prefer videos to any other media for understanding how a product works, marketers also feel that video marketing is a vital part of their digital marketing strategy. While most marketers agree that it is the best way to introduce customers to different products and services of a company, some find it challenging to create a winning video.
With online tools like InVideo, making an attention-grabbing video is no longer a challenge. If you want to make demonstration videos, tutorials, or customer testimonial videos, there are templates to help you.
If you want to scale your business and grow your customer base, invest in video marketing. It is the best way to market your products and services since customers can check what they are buying.
With InVideo, you can create professional-looking videos and convert your text or blog into a video using the text-to-video tool. The site is user-friendly, and experience in video making is not essential. There are tutorials to help you with video marketing, and you can upload your video to any social media platform.