Writing Website Content Effectively – Tips and Tricks for Writing Website Content That Sells Itself
Writing content for your website is actually quite simple.
It’s too simple.
In fact, anyone can do it.
But if you are looking to write content that is truly attractive and captivates your readers, you need to write texts with the appeal of being able to solve problems, and the latter is a totally different level.
People who browse the Internet search for specific things.
If your texts are not able to capture their attention in the first two seconds, all the effort, sweat and tears that you have put into writing your content are not going to attract attention.
Because we’re a group of generous people who truly want to help our readers, we’ve created the ultimate guide you need to improve your content writing skills for your website.
But first, let’s define what website content actually is, and why it’s important that you write content that is effective and engaging.
Table of Contents
What Defines Good Website Content Writing?
So, good website content writing is actually very simple.
- You need to sell.
- It needs to be attractive.
- It needs to have a purpose.
The point of good website content writing is to write in a way that makes the page rank better on Google, while also being attractive to readers.
It should keep readers on your page a little longer, which can hopefully lead to a sale.
I’m sure you’ve heard this phrase somewhere: content is the most important thing. And this is most evident when it comes to website content.
When people visit your website, they are looking for information about something specific, a unique point of view, or an objective opinion.
If you can give them what they are looking for, you will be giving them great value, and that, boys and girls, is what is called quality content.
Why It Is Important To Have Quality Content
You see, quality content is not something that is done right away. Quality content is alive. It is shared. Sell.
Average content stays relevant for a year or two at most, but people appreciate the value of a quality, well-researched article, and such an article stays relevant for years.
It can even go viral.
People will continue to visit your site year after year just because of that article with valuable content.
This is what quality content on a website can do for you:
- Attract the attention of your audience, making them stay longer on your page
- People will want to share it.
- If it is informative and carefully written, your article will become a reference point on the Internet, which means that people will refer you with a link, which directly translates into better ranking in Google.
- With better positioning, more people will read your article, which causes more shares and more links to be generated. And this creates a domino effect.
- If your article goes viral, you will have more sales.
This is the power of content marketing, and if you can master it, you will literally be able to turn your words into gold.
Let’s look at what you need to do to write quality content.
Tip #1: Understand The Stages Your Client Goes Through
If you want to create content that truly grabs your customers’ attention, you need to understand the stages your customer goes through. Don’t worry, it’s actually not that difficult.
Let’s say you have an online guitar store, and you want to create content to bring your readers/customers to your site.
What articles can be written?
How can you use your customer journey to your advantage?
We can divide it into 3 simple stages:
- Knowledge and Interest
(When the client becomes aware of some difficulty they face.)Take for example, when the customer shows interest in a guitar, but knows practically nothing about guitars.
(Customers begin to research products, solutions and brands.)Now our client is interested enough to do some research. He doesn’t know what brands of guitars to look for, and he doesn’t even know what type of guitar is right for him. So he goes on the Internet and does his search.
(The customer makes a decision.)The customer has decided that he WILL buy a guitar. He has narrowed down his alternatives and has decided how much money he is willing to spend to get the quality he wants. He needs to be certain that he is making the right choice.
Each article you write needs to match the stages your customer goes through, and each one should propel the customer to the next stages of the journey until they make a transaction.
Pretty simple, don’t you think?
That’s how it is.
Now that you know what stages your client goes through, let’s continue with…
Tip #2: Which Of The Stages Of The Journey Should You Focus On?
Obviously it would be very good to cover in one article all the stages your client goes through, but that is not possible since the people who read your content are at different stages.
What you CAN do is create smaller articles that talk about different parts of the customer stages, so that readers, in their particular stage, find something that seems relevant to them when they come to your site.
In one way, this means that ALL of your articles combined will cover all the stages that the customer goes through (so you have something for everyone), but at the same time, each one works independently with an individual story for a more specific audience.
Tip #3: Topics To Cover About The Customer Journey
Well, now you know what stages your client goes through, and you know you have to cover each one with individual pieces, but what kind of topics are you going to write about?
Let’s use the guitar as an example again.
Stage 1: Knowledge
At this stage, we know that people who find your site are starting to show an interest in guitars. You need to write something generic but relevant enough to grab readers’ attention. What could you write about so that when they come across your article they continue reading your content?
- The 10 best guitars for beginners
- Guitars used by famous rock stars
- Play any song with these four chords
- How guitar music helps with depression
- Music and mental health
- 10 songs you should learn on guitar
- Master these popular songs with 3 basic chords!!
Stage 2: Interest
At this point, the reader is already actively searching for guitars. He is comparing prices, features, tone, sound, etc. You are hungry for information and looking for more details.
What can you do to attract their attention?
- Content containing reviews
- Comparisons with similar guitar brands
- String comparison
- Write about price vs value
- Document your own experience playing the guitar
- Write articles about which guitars are best for rock or jazz
Stage 3: Consideration
By now, your readers are ready to make a purchase. They know approximately how much they are willing to spend, they just don’t know exactly what brand of guitar to buy. They have a vague idea in their mind but are looking for certainty.
Your article should be more focused on the transaction. Your readers need something that moves them strongly, information that gives them certainty that they are about to make the right decision.
So, give them what they want to read!
- Greater value for your money when buying a guitar
- The 5 cheapest alternatives to Gibson’s Les Paul.
- The 10 Best Pedals for Achieving Classic Rock and Roll Tone
- The best accessories for your new guitar
- The best guitars for less than €800
Tip #4: Research And Selection Of Keywords
If you didn’t already know, the keywords you use in your website content will determine the relevance of your article in the eyes of the mighty Google.
This means you need to choose your keywords wisely, use them correctly, and prepare to see your site appear on the first page of Google.
It’s actually not that difficult to achieve.
Step 1: Confirm the search requests
You just need to confirm if there is demand for the topics you have chosen. You can use tools like SEMRush , Google trends or KeywordTool.io
There are many other free tools for keyword research. Some of them cost, but they are well worth the money.
A quick search will show that there are also free tools, so you have no excuse to spend time researching your keywords.
Step 2: Identify your keyword
Once you have confirmed your research, you need to narrow down your keyword selection to 1 or 2 main keywords for each article. This will help you with your writing.
Step 3: Adjust
If you realize that there is not much demand for your theme, all you have to do is adjust the theme a little to suit what people are searching for.
Also Read: What Does “Quality Content” Really Mean?
Tip #5: Length Of The Article
This part is somewhat misleading.
In a study conducted on Wikipedia articles , it is established that increasing the number of words in an article results in greater trust. However, based on our experience, readers quickly lose interest (and don’t even bother reading) if the article is too long.
But again, if the content is interesting and manages to attract the reader’s attention, that reader will most likely stay and continue reading your article.
In fact, only 16% of people who come across your text will stick around and continue reading to the end, but those are the people who are actually looking for useful information, so make sure your content is made for them. .
What you need to do is thoroughly research your topics so that what you write is useful to your readers. When you do that, a piece of content on your website should naturally contain between 1,500 to 2,000 words; that is the right number.
When your readers find your articles useful, they will naturally spend more time on your site trying to understand and digest the information you have shared with them.
This keeps them interested and also helps your website content piece appear on Google with a higher reputation, allowing for better ranking.
Tip #6: Good Practices For Writing Content For A Website
Writing content for websites has many challenges. You need to write long content so that Google recognizes it as something worthwhile, but at the same time you have to compact it to make it attractive and keep your human readers interested.
It takes a little getting used to, especially if you’ve written in other media, but remember, you’re not exactly writing literature.
On the Internet, readers are impatient and have the attention span of a 12-year-old who ate too much candy.
This is a list of good habits to follow when writing for the Internet.
- Write simple and impactful texts that sell!
Check out this article, where you will learn more about how to write effective promotional texts.
- Don’t write for yourself!
People on the Internet are very impatient. Get to the point. Remember, you need to communicate, not impress anyone.
- Emotions open wallets
Good content sells because it makes the reader feel something.
This fried chicken is very good.
Do you know what makes fried chicken taste great?
The crunchiness of the skin. The aroma of all the herbs and spices. The juice of the molla when you bite it.
You see the difference?
- Make sure you communicate clearly
While website copy tends to be more informal than books, that’s no excuse for typos! Sloppy writing looks unprofessional and can put people off.
Many people rely on grammar checker tools to help them detect errors. Be sure to check out our comparison of the best grammar checker tools on the market. Our favorite is Grammarly as it can guide your tone as well.
- Make your headers make a difference!
If you want to learn more about writing headlines that work, check out what we did previously here.
- Understand that Internet reading habits are different!
People don’t read your texts, they scan them for keywords. Pepper your articles with useful data and keywords to keep your audience interested.
- Don’t use keywords excessively!
Keywords are used to help Google understand your article, but when you use them excessively, your article could be banned by Google and you won’t even know it.
- Practice SEO research
Start with your keywords, then do your research and find out what works. When you do proper keyword research, you will find the best topics for your articles.
Pro tip – use tools like SEMRush to see what keywords your competitors are using.
- Put links to everything
Did you get your information from somewhere? Post a link!
It is an ethical practice on the Internet. It also helps your article appear firmer and more serious, which means better positioning.
- Use the skyscraper techniqueThe skyscraper technique is simple, but it’s not easy. The purpose of it is to create an article that’s the most informative, most accurate, most epic resource out there, something that will give your readers no reason to search for information elsewhere (like the one that you’re reading now!).
There are many things to consider when talking about website content writing and it is almost impossible to cover everything in a single article. We have done our best to cover the most important tips and habits for writing content for a website.
Remember, research is key to successful articles.
- Research your keywords and take the time to learn and understand the journey stages your customers go through. It is very useful in the long term. Understand what goals your readers are trying to achieve, and then write articles that help your readers.
- Put yourself in your readers’ shoes. They come to your site because they need a solution to a problem. Write honest, helpful articles, and be sure to proofread your writing or have someone proofread it.
- One last point, but no less important: learn basic writing for promotional texts. Writing promotional copy and writing content for websites are very different from writing for traditional media. You need to write to communicate, not to impress, and that will mean sales in the long run.
For more tips on website content and writing, check out all the links on our website. We have a lot of content that will help you.
Well, we have reached the end, I hope this article helps you. Tell us what you think.
Even if you have your own tips for writing content for websites, don’t hesitate to share them with us.